European inventory of
societal values of culture

CULTURAL POLICY INSTRUMENTS RELATED TO CREATIVITY

Creativity is considered to be one of the crucial values of the contemporary world, if not the most important one. Notions such as "creative industries", "creative cities", and "creative class" are omnipresent in today's vocabulary. In the article "The self-culturalisation of the city: On the transformation of modern urbanity in the 'creative city' ", Andreas Reckwitz points out that, when this term was first applied to people, in the period of Romanticism, it was reserved for artists and the aesthetic sphere. Artists, as opposed to "ordinary people", were presented as extraordinary, heroic figures characterised by creativity, innovation and imagination. According to Reckwitz, trends in the modern world have led to "routinisation and normalisation of creativity." Creativity is seen today as an ability potentially present in all people and desirable in all fields (and not only in culture and art). Moreover, creativity is seen as a normative imperative, while non-creativity is treated as a form of pathology.

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