European inventory of
societal values of culture


In a lay person’s definition, the notion of ‘creativity’ generally denotes the ability to bring into existence something new based on the use of imagination and skills other people do not have. In addition to producing or using original and unusual ideas, this ability is usually connected to problem-solving capabilities, i.e., the possibility to deal with unexpected or difficult situations by generating or recognising alternatives conducive to a successful resolution of a problem. Creativity is also often connected to the ability to produce artistic objects or forms.

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