European inventory of
societal values of culture

HYBRIDISATION OF CULTURES

Defined in sociological dictionaries as ‘the process by which a cultural element blends into another culture by modifying the element to fit cultural norms’, the implication of cultural hybridisation played an important role in Stuart Hall’s early assessment of the potential outcomes of globalisation. Already at the end of the 1980s, Hall argued that globalising processes were contradictory. They certainly contained corporate influences conducive to homogenisation of culture, but they could also provoke local cultural resistance, moving in a completely opposite direction. In linear conceptions, homogenisation of culture would lead to an ever-more uniform culture, while the cultural resistance of local communities would reaffirm local traditions and their cultural expressions. However, what Hall saw as the most likely outcome of the globalising processes was hybridisation of cultures, which would result in new identities composed of both local and global influences. His conclusion was that cultural changes brought about by globalisation would certainly not be unilinear and homogenising, not least because this new form of interdependence operates in a non-linear way.

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Hall - Cultural Identity and Diaspora

Hall, S. (1990). Cultural Identity and Diaspora. In J. Rutherford (Ed.) Identity: Community, Culture, Difference, (222-237). London: Lawrence & Wishart.

Hall - The local and the global

Hall, S. (1997). The local and the global: Globalization and ethnicity. In King, A. D. (Ed.), Culture, Globalization, and the World-System: Contemporary Conditions for the Representation of Identity (pp. 19–40). Minneapolis: University of Minnesota Press.

Hall & du Gay - Questions of Cultural Identity

Hall, S., & P. du Gay (Eds.) (1996). Questions of Cultural Identity. London: Sage. ISBN: 978-0-8039-7883-6

Sabaté - Hybrid Identities

Sabaté, F. (Ed.) (2014). Hybrid Identities. Bern: Peter Lang. ISBN: 9783034314718

Smith & Leavy - Hybrid Identities

Smith, K. E. I., & Leavy, P. (Eds.) (2008). Hybrid Identities: Theoretical and Empirical Examinations. Leiden: Brill. ISBN: 9781608460359

Culture Below The Surface: The Cultural Iceberg Analogy

Karels, A., Holla, S. & C. Arroyo  (2023, September). Culture Below The Surface: The Cultural Iceberg Analogy – INVENT Culture

Cvetičanin, Petrić & Koludrović - Towards a social turn in cultural policy: A policymaker’s guidebook

Cvetičanin, P.,  M. Petrić & I. Tomić Koludrović (2023). Towards a social turn in cultural policy: A policymaker’s guidebook. INVENT publication.